Branding and Packaging
Choose a brand that you feel loyal to and describe the product and its branding and packaging strategies. Analyze the effectiveness of these strategies and compare to two similar products. Your research should demonstrate your understanding of target markets and specific demographics. Be sure to discuss and cite at least three credible outside sources.
2-3 Pages
Also read:
- Marketing Essay Choose a brand that you feel loyal to and describe the product and its branding and packaging strategies. Analyze the effectiveness of these strategies and compare to two similar products. Your research should demonstrate your understanding of target markets and specific demographics. Be sure to discuss and cite at least three credible outside sources. Your paper should be 2-3 pages in length, well written, and formatted according to APA requirements
- n the article “Managing Strategy in Turbulent Times”, Perrott says, “Over time, a business needs to manage a balance between conditions of the environment, its strategy to develop opportunities and threats and its capability to implement such strategies.” A consumer products company wants to use Perrott’s framework to analyze possible strategic gaps and capability gaps as it seeks to bring a new line of environmentally friendly cleaning products to market. In a minimum of 300 words, discuss at least three external environmental factors the company must analyze to ensure that strategies will lead to success for this new venture. Why are these factors important in this situation? Describe at least three internal capabilities that the company must develop as it seeks to come to market with these new consumer products. Guided Response: Review the discussion board posts of your classmates. Note their descriptions of the external and internal factors. Respond to at least two of your classmates. Comment on the differences you discover between your lists and those of your classmates. How did the differences expand your knowledge of external and internal factors in strategy management?
- Need these 2 questions answered. 150 words total 75 for each question. Files are attached. Need referenced if using other source materials including chapter pages and appendix table. Thank you Question 1) Keri is the owner of a new restaurant in the downtown area of her hometown. To continuously improve service, she would like to know if completed dishes are being delivered to the customer’s table within one minute of being completed by the chef. A random sample of 75 completed dishes showed that 60 were delivered within one minute of completion. Calculate the 90%, 95%, and 99% confidence interval for the true population proportion. Interpret your response within the context of the situation. Refer to Chapter 17, pp. 427-430 on calculating confidence intervals. Click here for Table A.2 from the appendix. Your response should be at least 75 words in length, unless otherwise specified. You are required to use at least your textbook as source material for your response. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations. Question 2) A random sample of 100 students attending a concert spent an average of $142 on their tickets with a standard deviation of $47.50. Calculate the 90%, 95%, and 99% confidence intervals for the mean amount of money spent by all students attending the concert. Interpret your response within the context of the situation. Refer to Chapter 17, pp. 427-430 on calculating confidence intervals. Click here for Table A.2 from the appendix. Your response should be at least 75 words in length, unless otherwise specified. You are required to use at least your textbook as source material for your response. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.
- Assume the role of Marketing Manager. Select a product (good or service) that is sold in the United States and has sales opportunities in a foreign market. Apply your critical thinking skills and the knowledge you have acquired throughout this course and address the following in your Final Paper: Describe the product you selected in terms of the four utilities of customer value. Identify the product’s target market at home and in your stated foreign market. Indicate the competition of the product category in both home and foreign markets. Explain how you would apply the segmentation, targeting, and positioning (STP) approach to market the product in the foreign market. Discuss the major environmental facts and trends in the foreign markets that might affect sales of the product. Explain how you would develop, execute and measure a campaign for this product considering the four p’s (product, price, promotion, and place). Discuss the U.S. and international ethical marketing considerations.
- Be sure to save an electronic copy of your answer before submitting it to Ashworth College for grading. Unless otherwise stated, answer in complete sentences, and be sure to use correct English, spelling and grammar. Sources must be cited in APA format. Your response should be four (4) double-spaced pages; refer to the "Assignment Format" page located on the Course Home page for specific format requirements. Respond to the items below. 1. What is traditional utilitarianism? With traditional utilitarianism, how do you determine what the moral thing to do on any particular occasion might be? Include mention of the four (4) considerations to determine what the moral thing to do on any particular occasion might be. 2. Why is utilitarianism attractive to many? Discuss three (3) reasons. 3. What is the ecological ethic? 4. How does utilitarianism support the ecological ethic?
- Pick one of the notable pre-war era politicians or social figures addressed in the lecture, and assume their position and beliefs. After introducing yourself, choose two issues of note presented in this unit (1820-1861), and provide an editorial response (minimum of 250 words for each issue) that you feel best represents your chosen figure’s perspective during this period. Both responses will be submitted together as one document. You may not choose a work written by your selected figure, two works from the same (other) person, two works about any one issue, or any topics from outside of this unit. Do not reprint any actual editorials from the time as it will lead to steep deductions. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying APA citations. Information about accessing the Blackboard Grading Rubric for this assignment is provided below.
- prepare a 3 – 4 page double-spaced paper that describes the marketing communication plan for your product or service. After discussing the characteristics of your target market, identify and rank three (3) promotion strategies, discuss specific uses of social media, and provide a competitive analysis.
- Please clear you need 2 paragraphs for each for these questions? 1. With DHL promising increased competition in the US express package (integrated carrier) industry, various stakeholders would greet this prospect quite differently. In this discussion forum, address the following: Choose one of these stakeholder groups and explain from their perspective why you oppose or support the entry of DHL in the US domestic market: Federal, state and/or local government FedEx and UPS management and employees DHL management and employees Labor unions and package shippers Use the theories of various market structures to support your postings. 2. Describe at least one example of a firm that is using dynamic pricing to increase revenue. Be as specific as possible. 3. Supply chain-related electronic auctions have been increasing in sophistication and popularity over the years. Using the Internet, briefly describe at least one firm that offers electronic supply chain-related auctions and summarize the services they offer. Also, please share their Internet address with your classmates.