BUS620 Week 2 Assignment - Industry Forecasting

BUS 620 Week 2 Assignment – Industry Forecasting

Industry Forecasting. Identify an industry of choice (Auto Industry, Healthcare, PC or Telecommunications). Using the PESTEL analysis from the readings, discuss and analyze the factors that may impact the industry and the successful marketing of a companys product, for example Ford Motor Company over the next five years. Which factors are perceived to be the biggest weaknesses of the industry? Which factors play to the industrys strengths? What are some opportunities for growth that could be capitalized upon over the next five years?

Develop a three to four-page paper in the correct APA writing style. Include a minimum of 2-4 resources; 1 resource must be peer reviewed.

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an overview of the company’s business and the key issues related to the company,an analysis of the industry or industries in which it competes and a description of where the corporation fits in the industry