1– A marketing manager for US. Pet supply store (e.g. PetSmart) is considering marketing her products in a developing country. Based on your knowledge of culture, segmentation and the variables that influence consumer behavior, review the marketing mix and provide a preliminary plan for the move into that market. What are the steps she needs to be taken?
2- How might institutional factors affect the purchase for ice cream and shampoo? Provide 3 situation for each product.
4- Interpret the finding for the following frozen pizza data from two markets segments
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- Assume the role of Marketing Manager. Select a product (good or service) that is sold in the United States and has sales opportunities in a foreign market. Apply your critical thinking skills and the knowledge you have acquired throughout this course and address the following in your Final Paper: Describe the product you selected in terms of the four utilities of customer value. Identify the product’s target market at home and in your stated foreign market. Indicate the competition of the product category in both home and foreign markets. Explain how you would apply the segmentation, targeting, and positioning (STP) approach to market the product in the foreign market. Discuss the major environmental facts and trends in the foreign markets that might affect sales of the product. Explain how you would develop, execute and measure a campaign for this product considering the four p’s (product, price, promotion, and place). Discuss the U.S. and international ethical marketing considerations.
- Assignment: Brief 6: Flashy Flashers Purpose To assess your ability to apply the concepts from readings to a case situation. Action Items Read the Flashy Flashers case at the end of Chapter 16. Case Background: You are to take on the role of Kathryn Marley. You are to address your brief to the president of the company, Johnny Bennett. Download the 5-step critical-thinking decision-making matrix. Complete the questions concerning Step 1: Identify the problem(s) and uncertainties based on the assigned problem. CompleteStep 2: Obtaining Information on the matrix.Specifically, you are required to do A manual MRP explosion for the sidelamps and headlamps for the next 6 weeks (beginning with the current week). Assume that it is now the start of week 1. Fill in the planned order releases form provided in Table 16.15. It should show the planned order releases for all items for the next 6 weeks. Worksheets on the manual MRP explosion and list the actions that planners should consider this week to (1) release new orders, (2) expedite scheduled changes, and (3) delay a scheduled receipt's due date. Complete Step 3: Make predictions about the future on the matrix. Complete Step 4: Make decisions by choosing among the alternatives on the matrix. Review the Sample Business Brief and thegrading rubric for the assignment. Write aone-page analysisaccording to the Business Brief Guidelines.Complete sentences must be used (bullets not acceptable). Your analysis must be written using a concise writing style. Your brief should incorporate all of following instructions: An opening paragraph briefly introducing the case situation. Note: The first half of opening paragraph is to provide a synopsis of the company. The second half of the opening paragraph is state the problem (From Step 1 of the matrix). Analysis header – The analytical section should be based on your personal assessment of the situation. Develop your analysis by addressing the following points. The information for this section of brief should be derived from Steps 2 and 3 of the matrix. Analysis of the data derived when completing Step 2. Identification of the good and bad points of MRP implementation at Flashy Flashers. Conclusion header – This section should include your opinion based on your analysis of the case information and situation outcome. Your recommendation should address the following question and provide only key relevant information and logical discussion in support of your opinion: How can the resource planning process at Flashy Flashers be improved upon? (From Step 4 of the matrix) APA citation(s) and reference(s). Check your writing style by using theGrammarlyapp you downloaded. (See instructions under Week 1 Preparation.) Correct your business brief as needed. Submit your business brief toturnitin.com. Read the Originality Report you receive from turnitin.com and make any modifications as needed to your business brief. This may include adding proper citations or better paraphrasing. Attach the appendices to your paper: Appendix A containing the data information from Step 2. Appendix B containing the completed decision-making matrix. Appendix C containing the grading rubric for the assignment.
- The Bomb Pop Corporation sold ice cream equipment for $16,800. They or
- n the article “Managing Strategy in Turbulent Times”, Perrott says, “Over time, a business needs to manage a balance between conditions of the environment, its strategy to develop opportunities and threats and its capability to implement such strategies.” A consumer products company wants to use Perrott’s framework to analyze possible strategic gaps and capability gaps as it seeks to bring a new line of environmentally friendly cleaning products to market. In a minimum of 300 words, discuss at least three external environmental factors the company must analyze to ensure that strategies will lead to success for this new venture. Why are these factors important in this situation? Describe at least three internal capabilities that the company must develop as it seeks to come to market with these new consumer products. Guided Response: Review the discussion board posts of your classmates. Note their descriptions of the external and internal factors. Respond to at least two of your classmates. Comment on the differences you discover between your lists and those of your classmates. How did the differences expand your knowledge of external and internal factors in strategy management?
- Biddle and Hamermesh (1990) built a multiple regression model to study the tradeoff between time spent in sleeping and working and to look at other factors affecting sleep: Sleep = β0 + β1 totwrk + β2 educ + β3 age + ε where sleep and totwrk (total work) are measured in minutes per week and educ and age are measured in years. Suppose the following equation is estimated: Sleep = 3500 – 0.15 totwrk – 11.20 educ + 2.29 age + ε Discuss what would happen to someone’s sleep if they choose to work more. Analyze whether the factors of totwrk, educ, and age are enough factors to explain the variation in sleep. Explain which additional factors should be explored in order to explain the variation in sleep. Provide your reasoning.
- This week the H&R Block Practice Set is Problem 55 from Chapter 11. This problem requires you to compare two taxpayers, Bonnie and Jake's filing status to see if it is better for them to file single or jointly. You can do this in the H&R Block PRogram and provide me three separate files (pdf please!). Or you can plug in the figures on a word document and show me in a table format (or other format that clearly represents) the informaiton from the three returns. You will need to show me the the tax for each situation: Bonnie filing separately, Jake filing separately and Bonnie and Jake filing jointly. Some tips: Medical deductions come into play here. Pay close attention on whether the rental loss deduction can be taken if they file separately. The tax for each situation should be somewhere between $1500 and $4100.
- The Plan Comes Together Not all of the elements of the situation analysis can be accounted for during the strategy development process. Presentation Script Throughout the class, you have analyzed many aspects of your company. Now you will put it all together in a presentation format. Your presentation will provide a comprehensive look at the marketing plan for your company's product. You are permitted to use sections from earlier assignments in the course to develop the presentation. Include the following: Create a script to accompany the presentation. It should be informative and targeted to a professional clientele. This part of the Individual Project should be at least 2–3 pages in length (single-spaced). PowerPoint Presentation Complete the following: Create a professional PowerPoint slideshow. You will be assessed on the design of the presentation (including colors, backgrounds, professionalism, font, and graphics). Optional content includes sound, videos, and animation. Write a script in a Word document This part of the Individual Project should be at least 12 slides (body of presentation). Please submit your assignment. Two files will need to be uploaded.
- Choose two ethical considerations and two diversity considerations affecting your division. Write a 1050- to 1400-word proposal for your HR director in which you respond to the following: Provide current conditions and reasoning for a modification. Provide details about what the considerations are. Justify why they were important for your strategic HRM planning process. Recommend ways for addressing these considerations. Suggest specific recommendations for best practices for dealing with each consideration. Provide a rationale. Format your proposal consistent with APA guidelines. Click the Assignment Files tab to submit your assignment.