The CEO of a hypothetical multinational enterprise (MNE) named Global Alliance in the tourism industry wants to expand operations into two countries (Thailand and Malaysia). The CEO is asking your consulting team to conduct country analyses of the two countries in relation to the tourism industry the MNE represents.
Do the countries have an acceptable economic, political, ethical, legal environment? – Malaysia
Do the countries have a suitable infrastructure? Is one location in a country more suitable for the industry than another? – Malaysia
