Marketers apply psychology to deliver customer value more efficiently and cost-effectively.
Marketers use segmentation to concentrate resources on the most likely buyers.
Marketers position their offerings on generic emotional benefits designed to appeal to a broad spectrum of consumers.
Marketers assign individuals to clusters by using reference groups, aspirations, and family roles.
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- Question 1 Question text According to Walter Murch in the documentary Cutting Edge, _______ was the development in 1903 that allowed cinema to "take off." Select one: a. the close-up b. synchronous sound c. the camera dolly d. editing Question 2 Question text According to The Cutting Edge, classic editing was revolutionized by Soviet Formalists and _______________. Select one: a. Italian Neo-realism. b. world cinema from Japan, Sweden and India. c. The French New Wave of "film critics turned directors." d. Hollywood's Golden Era. Question 3 Question text According to The Cutting Edge, D.W. Griffith developed "classical editing," which relied on…. Select one: a. "collision editing" b. "the invisible cut" Yes. Griffith's classical editing minimized the cut by cutting gradually cutting in on a wide shot of a subject to a close shot of it, action always seeming continuous and fluid.. c. "sustaining cinema's inherent realism by avoiding cuts" d. "jump cuts that maintained basic framing despite omissions of time" Question 4 Question text The Cutting Edge argues that digital editing within the frame Select one: a. may be possible within the next 10 years. b. is not as effective as editing together more than six shots in a second. c. is not as effective as editing together at least two shots every ten seconds. d. not only "increases the editor's control but also multiplies the number of decisions to be made." Question 5 Complete 2.00 points out of 2.00 Flag question Question text In the documentary Cutting Edge, Auguste Lumiere, one of "the fathers of cinema" is quoted as saying that…. Select one: a. "cinema was an invention without a future." Yes. It's important to note that Lumiere's movies were not edited. b. "editing was the essence of cinema." c. "editing should be seamless." d. "cinema was a revolutionary invention."
- Question 2.2. Which answer BEST describes how marketers can trigger consumers’ emotional process and thus motivate them to buy. (Points : 1)
- In viewing the population segments broken out by American Fact Finder, examine the differences in decision making between the segments.
- It is late June, and Sandra Huchim, head of operations at Mintendo, and Bill Smith, head of salesof We “R” Toys, are about to get together to discuss production and marketing plans for the next6 months. Mintendo is the manufacturer of the popular Game Girl handheld electronic game that is sold exclusively through We “R” Toys retail stores. The second half of the year is critical toGame Girl’s success, because a majority of its sales occur during the holiday shopping period.Sandra is worried about the impact that the upcoming holiday surge in demand will have on herproduction line. Costs to subcontract assembly of the Game Girls are expected to increase, andshe has been trying to keep costs down, given that her bonus depends on the level of productioncosts.Bill is worried about competing toy stores gaining share in the handheld electronic game marketduring the Christmas buying season. He has seen many companies lose their share by failing tokeep prices in line with the performance of their products. He would like to maximize the GameGirl market share in the handheld electronic game market.Both Sandra’s and Bill’s teams produce a joint forecast of demand over the next six months, asshown in Table 9-7.We “R” Toys sells Game Girls for $50 apiece. At the end of June, the company has an inventoryof 50,000 Game Girls. Capacity of the production facility is set purely by the number of workersassembling the Game Girls. At the end of June, the company has a workforce of 300 employees,each of whom works 8 hours of regular time at $15/hour for 20 days each month. Work rulesrequire that no employee work more than 40 hours of overtime per month. The various costs areshown in Table 9-8.Sandra, concerned about controlling costs during the periods of surging demand over theholidays, proposes to Bill that the price be lowered by $5 for the month of September. Thiswould likely increase September’s demand by 50 percent due to new customers being attractedto Game Girl. In addition, 30 percent of each of the following two months of demand wouldoccur in September as forward buys. She believes strongly that this leveling of demand will helpthe company.Bill counters with the idea of offering the same promotion in November, during the heart of thebuying season. In this case, the promotion increases November’s demand by 50 percent, owingto new customers being attracted to Game Girl. Additionally, 30 percent of December’s demandwould occur in November as forward buying. Bill wants to increase revenue and sees no betterway to do this than to offer a promotion during the peak season.a. Which option delivers the maximum profit for the supply chain: Sandra’s plan, Bill’splan, or no promotion plan at all?b. How does the answer change if a discount of $10 must be given to reach the samelevel of impact that the $5 discount received?c. Suppose Sandra’s fears about increasing outsourcing costs come to fruition and thecost rises to $22/unit for subcontracting. Does this change the decision when thediscount is $5? need to be able to explain how i got the answer not necessary to show all work but this one is giving me fits.
- Question 6.6. Which of the following answers BEST describes the implications of ecology for marketers in terms of the marketing environment? (Points : 1)
- Assume the role of Marketing Manager. Select a product (good or service) that is sold in the United States and has sales opportunities in a foreign market. Apply your critical thinking skills and the knowledge you have acquired throughout this course and address the following in your Final Paper: Describe the product you selected in terms of the four utilities of customer value. Identify the product’s target market at home and in your stated foreign market. Indicate the competition of the product category in both home and foreign markets. Explain how you would apply the segmentation, targeting, and positioning (STP) approach to market the product in the foreign market. Discuss the major environmental facts and trends in the foreign markets that might affect sales of the product. Explain how you would develop, execute and measure a campaign for this product considering the four p’s (product, price, promotion, and place). Discuss the U.S. and international ethical marketing considerations.
- Acting as supervisor for a company of your choice,draft two examples of formal company e-mails to employees. •the first email will be good-news message delivering information that your employees will likely view as positive. •the second email will be a bad- news email delivering information that your employees will likely view as negative. Each email will be approximately two-three concise,professionally- written paragraphs in an appropriate tone. Post both emails in the same document.
- Question 2 0 / 1.5 points In 1876, George Armstrong Custer made his "last stand" against the Apache in Kansas. Question options: False Question 3