Strong Business Model background

The author of our course textbook developed his business model canvas approach to business planning through the instrument of his doctoral thesis. Note the two articles in the reading material (Lessons area) that relate some of the development of the Osterwalder and Pigneur business model canvas (along with other models). These articles, plus additional sources you can locate in the online library, will help to give you insight into the person behind the management approach that is the central focus of our comprehensive course project.

This first assignment is a 450-600 word research paper (using the two scholarly articles referenced above, plus two additional journal sources) that lends insight into the development and use of the business model canvas and the person(s) who developed it. NOTE: Four (minimum) scholarly journal sources are required for this paper.

DETAILS:

  • Discuss the genesis of the Business Model Canvas
  • What are the unique features of the approach of the Business Model Canvas?
  • How does the Business Model Generation compare/contrast to other business model approaches?
  • What are the benefits and/or limitations of using Osterwalder’s business model canvas in the context of your organization?

PROCESS:

Utilize the APA Helps as necessary in the Course Materials (in the Lessons area) to help you present your brief paper in APA format, which means that you need to write a Title Page and References Page separate from the body of the text of the paper (no abstract or author note are needed).

NOTE: Do not use macros or automatic referencing in your papers for this course. The auto features usually cause unforeseen problems in format. Plus, part of this course involves the student’s acquisition of the essentials of the APA style format

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STRONG Business Model background

GOAL: Create the initial element of your Business Model Generation—your business Model Canvas—and provide feedback for canvases developed by other students.

Introduction: Using the Osterwalder and Pigneur text as a resource (coupled with the other resources of the course), create a business model canvas of the business organization where you work. Since every organization has unique features, do your best to work at the application of the various components of the building blocks of the canvas. Show as much detail as you can so that it is evident that you comprehend the general business model of your organization. There must be a demonstration of synthesis of the procedure on your part. You may need to interview some of the management team to verify the business model details of your organization. You may also benefit from conducting an Internet search of the Business Model Canvas to become comfortable with how it works. There are many other YouTube-type videos on the web that demonstrate the use of the canvas.

Instructions: Your submission will be uploaded as an assignment here in Week Two, but ALSO as an attachment to DQ#2 in Week Three so that other students may review your creation. Your submission here will be considered as a “draft” that should consist of:

  1. A Cover page that provides a general description of your organization/business:

Name of the organization (preferably your present organization/business) – University of Pennsylvania Hospital

Date of origination (or incorporation)

Location (as appropriate; some entities require discretion) – 3400 Spruce st Phila Pa 19104

Brief overview of the purpose of the organization/business – Healthcare facility

Description of your relationship and role in the organization/business – Financial Service Rep

Other details that enable fuller explanation (if applicable) – Handle billing accounts and financial counseling for patients

  1. Business Model Canvas with Post-It notes (as seen in the examples). You have three options for the submission of your canvas:
  1. Create a memo (no particular format, but neatly presented) that describes what you learned about your organization/business as a result of creating the business model canvas.
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