68) The Last Hole, a small golf shop, sponsors a hole-in-one contest in a gold tournament to raise money for charity. Anyone scoring a hole-in-one on #16 wins a complete set of clubs, the golfer closest to the pin on #16 wins a golf wardrobe. The Last Hole is the subject of several reports and stories in the local media. This is an example of:
a. sales promotion
b. advertising
c. publicity
d. personal selling
69) The key to the success of direct mail advertising is:
a. designing the right envelope
b. creative use of color and photographs in the mailing
c. using key words such as “free,” “hurry,” and “savings”
d. the accuracy of the customer mailing list
