This is your final IMC plan. You will use content from the first 4 Individual Projects to complete the submission. This will be presented to the client, be persuasive in your recommendations.
Include at least 3 media from the following:
- Broadcast Advertising
- Print Advertising
- Outdoor/Out-of-Home Advertising
- Sales Promotion
- Direct Marketing (traditional)
- Interactive Marketing (New Media)
- Public relations (PR)
- Personal Selling
Part 1: Media Choice 1
- Why was it chosen? What objectives will it achieve?
- Advantages/drawbacks
- Detail the media plan: What forms will be used, when, and how often?
- Who will it target?
- Creative concept (headline, copy, visual elements)
Note: You are encouraged to reuse content submitted for Units 1–4 Individual Projects. This section of the paper should be 2 pages in length.
Part 2: Media Choice 2
- Why was it chosen? What objectives will it achieve?
- Advantages/drawbacks
- Detail the media plan: What forms will be used, when, and how often
- Who will it target?
- Creative concept (headline, copy, visual elements)
Note: You are encouraged to reuse content submitted for Units 1–4 Individual Projects. This section of the paper should be 2 pages in length.
Part 3: Media Choice 3
- Why was it chosen? What objectives will it achieve?
- Advantages/drawbacks
- Detail the media plan: What forms will be used, when, and how often
- Who will it target?
- Creative concept (headline, copy, visual elements)
Note: You are encouraged to reuse content submitted for Units 1–4 Individual Projects. This section of the paper should be 2 pages in length.
Your assignment should contain a cover page, an abstract page and a reference page in addition to the body. The body of the paper should be 6 pages in length, starting with a brief 1-paragraph introduction and ending with a short conclusion. The entire submission will be 9–11 pages in length.
Also read:
- Health Screening and History of an Adolescent or Young Adult Client. Project description Assignment Health Screening and History of an Adolescent or Young Adult Client (A Direct Care Experience) View Rubric Due Date: Nov 17, 2013 23:59:59 Max Points: 150 Details: In this assignment, you will be completing a comprehensive health screening and history on a young adult. To complete this assignment, do the following: Select an adolescent or young adult client on whom to perform a health screening and history. Students who do not work in an acute setting may “practice” these skills with a patient, community member, neighbor, friend, colleague, or loved one. Complete the “Health History and Screening of an Adolescent or Young Adult Client” worksheet. Format the write-up in a manner that is easily read, computer-generated, neat, and without spelling errors. Complete the assignment as outlined on the worksheet, including: 1. Biographical Data 2. Past Health History 3. Family History: Obstetrics History (if applicable) and Well Young Adult Behavioral Health History Screening 4. Review of Systems 5. Include all components of the health history 6. Use correct acronyms or abbreviations when indicated 7. Develop three Nursing Diagnoses for this client based on the health history and screening. Include: one actual nursing diagnosis, one wellness nursing diagnosis, one “Risk For” nursing diagnosis, and your rationale for the choice of each nursing diagnosis for this client. While APA format is not required for the body of this assignment, solid academic writing is expected and in-text citations and references should be presented using APA documentation guidelines, which can be found in the APA Style Guide, located in the Student Success Center. This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.
- The Plan Comes Together Not all of the elements of the situation analysis can be accounted for during the strategy development process. Presentation Script Throughout the class, you have analyzed many aspects of your company. Now you will put it all together in a presentation format. Your presentation will provide a comprehensive look at the marketing plan for your company's product. You are permitted to use sections from earlier assignments in the course to develop the presentation. Include the following: Create a script to accompany the presentation. It should be informative and targeted to a professional clientele. This part of the Individual Project should be at least 2–3 pages in length (single-spaced). PowerPoint Presentation Complete the following: Create a professional PowerPoint slideshow. You will be assessed on the design of the presentation (including colors, backgrounds, professionalism, font, and graphics). Optional content includes sound, videos, and animation. Write a script in a Word document This part of the Individual Project should be at least 12 slides (body of presentation). Please submit your assignment. Two files will need to be uploaded.
- Assignment: Brief 6: Flashy Flashers Purpose To assess your ability to apply the concepts from readings to a case situation. Action Items Read the Flashy Flashers case at the end of Chapter 16. Case Background: You are to take on the role of Kathryn Marley. You are to address your brief to the president of the company, Johnny Bennett. Download the 5-step critical-thinking decision-making matrix. Complete the questions concerning Step 1: Identify the problem(s) and uncertainties based on the assigned problem. CompleteStep 2: Obtaining Information on the matrix.Specifically, you are required to do A manual MRP explosion for the sidelamps and headlamps for the next 6 weeks (beginning with the current week). Assume that it is now the start of week 1. Fill in the planned order releases form provided in Table 16.15. It should show the planned order releases for all items for the next 6 weeks. Worksheets on the manual MRP explosion and list the actions that planners should consider this week to (1) release new orders, (2) expedite scheduled changes, and (3) delay a scheduled receipt's due date. Complete Step 3: Make predictions about the future on the matrix. Complete Step 4: Make decisions by choosing among the alternatives on the matrix. Review the Sample Business Brief and thegrading rubric for the assignment. Write aone-page analysisaccording to the Business Brief Guidelines.Complete sentences must be used (bullets not acceptable). Your analysis must be written using a concise writing style. Your brief should incorporate all of following instructions: An opening paragraph briefly introducing the case situation. Note: The first half of opening paragraph is to provide a synopsis of the company. The second half of the opening paragraph is state the problem (From Step 1 of the matrix). Analysis header – The analytical section should be based on your personal assessment of the situation. Develop your analysis by addressing the following points. The information for this section of brief should be derived from Steps 2 and 3 of the matrix. Analysis of the data derived when completing Step 2. Identification of the good and bad points of MRP implementation at Flashy Flashers. Conclusion header – This section should include your opinion based on your analysis of the case information and situation outcome. Your recommendation should address the following question and provide only key relevant information and logical discussion in support of your opinion: How can the resource planning process at Flashy Flashers be improved upon? (From Step 4 of the matrix) APA citation(s) and reference(s). Check your writing style by using theGrammarlyapp you downloaded. (See instructions under Week 1 Preparation.) Correct your business brief as needed. Submit your business brief toturnitin.com. Read the Originality Report you receive from turnitin.com and make any modifications as needed to your business brief. This may include adding proper citations or better paraphrasing. Attach the appendices to your paper: Appendix A containing the data information from Step 2. Appendix B containing the completed decision-making matrix. Appendix C containing the grading rubric for the assignment.
- Discussion Question: Transference and Countertransference By Saturday, March 5, 2016, respond to the discussion question. Submit your responses to the appropriate Discussion Area. Use the same Discussion Area to comment on your classmates' submissions and continue the discussion untilWednesday, March 9, 2016. At an inpatient residential treatment facility, a depressed client unrelentingly begs the attending consultant for a weekend discharge pass. While begging for the pass, the client states, "You remind me so much of my brother. He was always such an easygoing, kind person. Whatever you decide is fine. I trust my brother so much to make wise decisions. You are so much like him. So I trust you will make the right decision." The consultant finally agrees and allows the patient to be discharged. The consultant is aware that the client has attempted suicide two times in the past. The consultant does not take the time to check with the licensed on-site clinician in charge before signing the weekend discharge slip. Answer the following questions: What issues of transference are displayed by the client? Explain in your own words. Did the consultant act ethically by allowing the client to be discharged? Discuss. Is it possible that countertransference played a part in how the consultant acted? If so, how? What are the other pitfalls facing consultants in the mental health profession? What ethical guidelines would you follow if you were a consultant in the mental health profession?
- Attached you will find a list of therapist who contributed to the field of play therapy. Choose one and complete part 1. Attached you will also a list of clients choose one and complete part 2. Attached is also a grading rubric. Part 1 What is your name? Where are you from? Describe your place in history and any important events that are occurring. Tell about your personal experiences that shaped your professional work. What kind of work do you do? What are your research interests? Tell about your theoretical approach, the role of play in your work, how it came to be, who influenced you the most, and what people will do in the future with your approach. Part 2 Continuing to write as the contributor, discuss the client case study. What are your goals in therapy in this case, and what kind of interventions would you use with the client to reach those goals? Provide a brief transcript of your third session with this client. What kind of ethical problems might you encounter and how would you handle them? Finally, give a prediction of how long your therapy might last with this client and how you might approach termination.
- This assignment challenges your ability to identify, capture, sequence, and align process activities in a way that enables clear communication of the process and visibility to all activities, including those that are unseen by the customer. Following the example for an Automotive Service Operation process in Exhibit 7.3 in the text, create a service blueprint that depicts an overnight stay in a nationally-recognized hotel chain. Your blueprint should capture the process, which begins with a client’s call to the reservationist and ends with checkout and departure the following day. In addition to your service blueprint, prepare a brief description of two procedures that prevent or block mistakes in the hospitality service process. These process applications are commonly referred to as ‘poka-yokes’ – roughly translated from Japanese into English as ‘error or mistake-proofing’. Exhibit 7.3 in the text includes at least one ‘poka-yoke’ process for each of the four stages noted in the service blueprint that might serve as examples. Length: Your Service Blueprint should span 1-2 pages and may be built using any program of your choosing. It must be accompanied by a one-page description of your mistake-proofing process enhancements indicated above, including in-text citations. Include a brief introduction that broadly describes the contents of your assignment.
- Write a four to five (4-5) page paper in which you: Summarize the employment-at-will doctrine discussed in the text and then evaluate three (3) of the six (6) scenarios described by determining: Whether you can legally fire the employee; include an assessment of any pertinent exceptions to the employment-at-will doctrine. The primary action(s) that you should take to limit liability and impact on operations; specify the ethical theory that best supports your decision. Examine your state’s policy on employment-at-will. Analyze at least one (1) real-world example of an employee or employer utilizing your state’s employment-at-will doctrine in the last five (5) years. Include a summary of the main issue and the outcome in the identified real-world example. Use at least three (3) quality resources in this assignment. Note: Wikipedia is not an acceptable reference and proprietary Websites do not qualify as academic resources
- Need these 2 questions answered. 150 words total 75 for each question. Files are attached. Need referenced if using other source materials including chapter pages and appendix table. Thank you Question 1) Keri is the owner of a new restaurant in the downtown area of her hometown. To continuously improve service, she would like to know if completed dishes are being delivered to the customer’s table within one minute of being completed by the chef. A random sample of 75 completed dishes showed that 60 were delivered within one minute of completion. Calculate the 90%, 95%, and 99% confidence interval for the true population proportion. Interpret your response within the context of the situation. Refer to Chapter 17, pp. 427-430 on calculating confidence intervals. Click here for Table A.2 from the appendix. Your response should be at least 75 words in length, unless otherwise specified. You are required to use at least your textbook as source material for your response. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations. Question 2) A random sample of 100 students attending a concert spent an average of $142 on their tickets with a standard deviation of $47.50. Calculate the 90%, 95%, and 99% confidence intervals for the mean amount of money spent by all students attending the concert. Interpret your response within the context of the situation. Refer to Chapter 17, pp. 427-430 on calculating confidence intervals. Click here for Table A.2 from the appendix. Your response should be at least 75 words in length, unless otherwise specified. You are required to use at least your textbook as source material for your response. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.