1– A marketing manager for US. Pet supply store (e.g. PetSmart) is considering marketing her products in a developing country. Based on your knowledge of culture, segmentation and the variables that influence consumer behavior, review the marketing mix and provide a preliminary plan for the move into that market. What are the steps she needs to be taken?
2- How might institutional factors affect the purchase for ice cream and shampoo? Provide 3 situation for each product.
4- Interpret the finding for the following frozen pizza data from two markets segments
| 1-low, 5-high | Younger | Older | ||
| Price | Nutrition | Price | Nutrition | |
| Totino’s | 1.50 | 1.30 | 2.77 | 2.15 |
| Redd Baron | 2.93 | 2.80 | 2.34 | 2.00 |
| Tombstone | 2.20 | 2.50 | 2.85 | 2.92 |
| Freschetta | 3.00 | 3.83 | 3.08 | 3.86 |
| DiGiorno | 3.17 | 3.33 | 4.46 | 4.57 |
