Ad avoidance What is ad avoidance ? How is DVR technology affecting it? How are marketers dealing with this phenomenon? Also read: differential reinforcement of other behavior, avoidance contingency, punishment by prevention of reinforcer, punishment by loss of reinforcer, or avoidance of loss. Stress Management in Relationship Counseling You are a relationship counselor working with a young couple who tend to approach conflict with hostility or avoidance. Develop a dialogue around an issue of concern