Provide answers to the TWO questions below.
Both questions carry equal marks
Each answer should be between 900 and 1200 words, and should include references to relevant sources, though the references should not be included in the word count. State the word count at the beginning of each answer.
All questions should be answered in the context of the case study – THB Confectionery.
Question 1
A Trust Typology
Companion Trust | Competence Trust | Commitment Trust |
Based on judgements of goodwill or personal friendship | Based on the belief in others’ competence | Based on contractual agreements between parties |
Develops slowly over time through continuing exchange | Where based on reputation, can develop quickly | Can develop rapidly if parties’ have high credibility |
Resilient | Fragile | Reasonably strong |
- Apply this trust typology to the stakeholders of THB Confectionery (please state any assumptions you make).
(25 marks)
Intellectual capital is made up of 3 elements: human capital, social capital and organisational capital |
· Human capital – the knowledge, skills and abilities of employees |
· Social capital – stocks and flows of knowledge that are a product of networks of relationships |
· Organisational capital – institutionalised knowledge owned by an organisation stored on computer and in hard copy documents |
- Apply the relevance of each of these three elements to THB Confectionery.
(25 marks)
Question 2
CIO | CTO | CKO |
Manage internal information, IT & administrative resources | Monitor, evaluate & select new technologies | Transforming intellectual capital into business value |
Develop IT strategy & link it to business | Provide technical vision to complement the business vision | Identify knowledge requirements & strategies for increasing knowledge |
Ensure operational efficiency of systems | Determine what technologies will generate best ROI | Design & implement knowledge infrastructure |
Educate business in the use of IT | Translate ideas into a form that laypeople understand | Create collaborative work environment |
- Apply these three roles and demonstrate the problems these roles are likely to solve within the THB Confectionery
(25 marks)
- Considering these three roles which two would offer THB Confectionery the best opportunity for future growth? (Please state your reasons clearly).