Chapter 2 E-Marketplaces: Mechanisms, Tools, and Impacts of E-Commerce

1) Eastern Mountain Sports used a successful multistep sales technique that included recommending special socks using the RSS feed.

2) E-procurement is the process of distributing materials and supplies.

3) E-marketplaces have resulted in lower purchasing and transactions costs

4) Private, public, and consortia are three types of e-marketplaces.

5) Front end refers to the activities that support online order fulfillment, inventory management, purchasing from suppliers, payment processing, packaging, and delivery.

6) In marketing, an intermediary is a third party that operates between sellers and buyers. Intermediaries of all kinds offer their services on the Web.

7) Electronic storefronts, Internet malls, and exchanges are major B2B e-marketplaces.

8) A portal is an information gateway that attempts to address information overload by enabling people to search and access relevant information from disparate IT systems and the Internet, using advanced search and indexing techniques, such as Google’s desktop.

9) Intermediaries play an important role in EC by providing value-added services such as making payment arrangements to buyers and sellers.

10) WebMD, which is the largest U.S. medical services company, is known mainly for its webmd.com consumer portal, but its core business is being an e-intermediary.

11) An electronic shopping cart is an order-processing technology that allows customers to accumulate items they wish to buy while they continue to shop.

12) Search engines not only “search and match,” but also have capabilities that can be used to perform routine tasks that require intelligence.

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