Customer retention program

A large international rental car company decides to develop a customer retention program. The

program’s goal is to motivate its heavy users to continue being loyal to the company by offering

them appropriate incentives. Create a marketing research plan to help the company design the

retention program. Specifically, you need to identify:

1. Why this program is important.

2. The type of information the company needs to design the retention program.

3. Where to get this information.

Also read:

Creating a new customer database using Microsoft SQL 2012 that will interface with the company’s Web server, so that any inquiries or potential customer data can be stored and retrieved by the sales force
Observe your favorite fast food restaurant. Describe all business activities from the time a customer arrives to the time that customer departs.
This assignment challenges your ability to identify, capture, sequence, and align process activities in a way that enables clear communication of the process and visibility to all activities, including those that are unseen by the customer. Following the example for an Automotive Service Operation process in Exhibit 7.3 in the text, create a service blueprint that depicts an overnight stay in a nationally-recognized hotel chain. Your blueprint should capture the process, which begins with a client’s call to the reservationist and ends with checkout and departure the following day. In addition to your service blueprint, prepare a brief description of two procedures that prevent or block mistakes in the hospitality service process. These process applications are commonly referred to as ‘poka-yokes’ – roughly translated from Japanese into English as ‘error or mistake-proofing’. Exhibit 7.3 in the text includes at least one ‘poka-yoke’ process for each of the four stages noted in the service blueprint that might serve as examples. Length: Your Service Blueprint should span 1-2 pages and may be built using any program of your choosing. It must be accompanied by a one-page description of your mistake-proofing process enhancements indicated above, including in-text citations. Include a brief introduction that broadly describes the contents of your assignment.
Regime Control and Power retention
Employees retention and attraction
Adjusting the patient-to-staff ratios by improving nurse retention will benefit the patient's safety outcome by reducing patient overload Custom Essay
Nursing Retention
Recruitment and Retention