ourse Project: Planning and Carrying Out a Tourism Activity
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Objectives
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The course project for this class will entail your plan to carry out a tourism activity that focuses on one of the following themes:
Event Tourism
Ecotourism
Gay, Lesbian, Transgender Tourism
Leisure Tourism
Ethnic Travel
Religious tourism
Timesharing
Sports Tourism
Educational Tourism
Cruise
You are to select one of the above topics and submit a well-thought-out proposal for a trip, taking in consideration the cost of the program, the characteristics and needs of the target audience, and the learning goals of the activity. You will also need to prepare a marketing piece to sell the activity to your target market and build excitement for the trip.
Guidelines
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Components of the Course
Project Rationale
How and why did you choose the activity?
What research did you conduct to arrive at this decision?
What demographic and data did you use to help with your decision?
Goals
What do you hope to achieve with this trip?
Do you believe this plan will succeed in the long run?
Create a SWOT analysis.
Overall Plan
Overview of the program
Itinerary
Logistics
Cost
Competitor information: are there other providers already doing this?
Troubleshooting
Potential problems
Staffing, resources, and facilities needed
Participant and staff safety
Marketing Plan
How will you market your trip to your demographics?
What are some challenges you are expecting in the area of marketing?
You will need to create an elaborate marketing plan for this part of the project.
Evaluation
How will you determine that you achieved your goals?
How will you evaluate your participant response?
Is this trip profitable? What can you do to make it even more profitable?
Milestones
Course Project Part 1 due Week 2 60 pts: submit your rationale and goals
Course Project Part 2 due Week 4 60 pts: submit your plan and troubleshooting
Course Project Part 3 due Week 6 60 pts: submit your marketing plan and evaluation
Each part of the Course Project should be at least 1,200 words in length.
Each part of the Course Project should be accompanied by a cover page and APA source citation at the end.
Grading Rubrics
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Category
Points
%
Description
Documentation and Formatting610%Completion of paper to be focused on the review of the best practices included below and the instruction above.
Organization and Cohesiveness915%The logical order of the content will be derived from best practices listed below. The content will be properly subdivided into sections derived from this document.
Editing915%A quality paper will be free of any spelling, punctuation, or grammatical errors. Sentences and paragraphs will be clear, concise, and factually correct.
Content3660%A quality paper will have significant scope and depth of research to support any statements. Relevant illustration or examples are encouraged. A quality project will employ sound use of reasoning and logic to reinforce conclusions.
Total
60100%A quality paper will meet or exceed all of the above requirements.
Best Practices
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Cover Page for each part:Include the course name and number, who you prepared the paper for, your name, and the date.
Body of Your Report:Use a header titled with the name of your project. Example: “Trip Marketing Plan.” Then proceed to break out the main ideas.
State the main ideas:State major points in each idea, and provide evidence. Break out each main idea you will use in the body of your paper. Show some type of division, such as separate sections that are labeled, separate groups of paragraphs, or headers. You should include the information you found during your research and investigation.
Work Cited:Use APA format.
Assignment 1
hapter 1: Complete Case Problems 1 & 2 at the end of the chapter.
CASE PROBLEMS
1.
Suppose that you are a high school economics teacher. You plan to visit your principals office and convince her that tourism should be included as part of one of your courses. What arguments would you use?
2.
You are the minister of tourism of Jamaica, an island country. Identify the instructions you would issue to your statistics department concerning collecting data on tourist arrivals and expenditures.
Chapter 2: Read Internet Exercise Activity 2, and answer questions 1, 2, and 3 at the end of Activity 2.
ACTIVITY 2
Site Name:National Trust for Historic Preservation
URL:.preservationnation.org/”>www.preservationnation.org
Background Information:The National Trust for Historic Preservation is a privately funded nonprofit organization that provides leadership, education, and advocacy to save Americas diverse historic places and revitalize our communities.
Exercises
· 1.What are National Trust historic sites?
· 2.Where does the National Trust get its operating funds?
· 3.Does the National Trust decide which buildings are historic?
Chapter 3: If you were to get a job in the tourism industry, which area would you focus on and why? Also, discuss how would you go about searching for the position you would be interested in.
Assignment 3
Textbook Assignment
Chapter 7: Internet Exercises, Activity 1: Answer both questions at the end of Activity 1.
The Internet sites mentioned in this chapter plus some selected additional sites are listed for your convenience on the companion Web site for this book,.wiley.com/college/goeldner”>www.wiley.com/college/goeldner.
ACTIVITY 1
Site Name: Expedia Travel
URL:.expedia.com/”>www.expedia.com
Background Information: This site features comprehensive destination information, timely and relevant travel news, expert advice, the lowdown on deals, and much more.
Site Name: Travelocity
URL:.travelocity.com/”>www.travelocity.com
Background Information: Travelocity, powered by the Sabre system, provides reservations capabilities for over 420 airlines, 40,000 hotels, and more than 50 car rental companies.
Site Name: Orbitz
URL:.orbitz.com/”>www.orbitz.com
Background Information: Orbitz is another online agency. It is a major competitor to Expedia and Travelocity.
Exercises-
1. Describe the features of these three sites.
2. Identify their role in the tourism distribution system.
Chapter 8: Answer the questions for the Case Problem at the end of the chapter. Length of your response should be at least 275-300 words for this assignment. If applicable, support your answers with sources and cite your source in APA format.
Q-
Many of the states in the United States are experiencing budget problems. A number of legislatures are considering legalizing gaming (gambling). Some states have already done so. As a state representative, you have decided to introduce legislation legalizing gaming to bolster your states budget. What would be your arguments supporting this bill? What opposition would you expect?
Assignment 5
Textbook Assignment
Chapter 12: Respond to Case Problems 1 and 2 at the end of the chapter. Be sure to elaborately answer the questions from each Case Problem. Your answers should be about 250 words per Case Problem.
Chapter 13: At the end of the chapter, answer the following questions for review and discussion: 1, 3, 8.
Chapter 14: At the end of the chapter, review Internet Exercises Activity 1, and answer all three questions for that activity.
Assignment 7
Textbook Assignment
Chapter 18: Respond to the Case Problem at the end of the chapter. Be sure to elaborately answer the questions. Length should be about 250 words for this Case Problem.
Q
You are the research director of the Colorado Tourism Office and plan to conduct a study of tourists visiting the state to create a profile of the Colorado visitor to help guide advertising and promotion decisions. What questions will you ask in the study? What demographic data will you collect? How will you sample visitors to ensure you have a representative sample? How will you tabulate the results? How will you present your findings?
Chapter 20: At the end of the chapter, answer the following questions for review and discussion: 1, 3, and 8.
1.
What might be an obstacle to the optimistic projections of increased international tourism forecast in this chapter?
3.
Can tourism enhance and improve a destination areas cultural and hospitality resources? Provide actual or hypothetical examples.
8.
What do you think the future of space tourism will be?
ALL DISCUSSIONS
Tourism Industry History Overview (graded)
What are some of the reasons people travel? Where have you traveled lately, and why did you travel? What changes are you seeing in travel and tourism?
Careers in Tourism (graded)
Tourism is one of the biggest industries in the world. After reading Chapter 3, select one specific job in tourism that you liked and discuss it in detail. Tell us why did you like it, what are some advantages to this job, and how would you go about searching and applying for a job opening of this kind?
Week 2 discussion
Tourism Organizations (graded)
There are many tourism organizations that work together globally. Discuss the variety of global tourism organizations, and give specific examples of how they contribute to tourism overall.
Hospitality and Tourism (graded)
In this discussion thread, we will explore the connection between hospitality and tourism. Start by giving examples of how different segments of the hospitality industry are linked to the tourism industry.
Week 3 discussion
Tourism Distribution (graded)
Some travelers choose to utilize travel agents when booking their excursions. What is the role of a travel agent? What do you think will be the impact of travel agents in the future?
Attractions (graded)
Think of some attractions that are popular today more than ever. What are the reasons for their popularity? What do you think travel agents do to promote popular attractions in this day and age?
Week 4 discussion
Tourism Motivation (graded)
What are some prime reasons why people like to travel? How can travel and tourism organizations bank on the fact that people like to travel? Give several examples.
Tourism Culture and Society (graded)
In this discussion thread, begin by explaining the importance for travel professionals to understand different cultures, and how this knowledge can contribute to better sales of destinations.
Week 5 discussion
Tourism Supply and Demand (graded)
In this discussion thread this week, we will talk about tourism supply and demand. Lets begin with supply. Give some examples of supply as related to tourism. Begin with defining tourism supply, then give examples.
Tourism Economic Impact (graded)
In what ways wasthe tourism industryimpacted with the economic collapse of 2008? What are some innovative ways the tourism industry paved its own road to recovery?
Week 6 discussion
Planning and Development (graded)
It is important to understand how tourism policies are implemented and how they impact government, business, and the environment. Why are tourism policies important? How can we analyze tourism planning and development as applied policy?
Ecotourism (graded)
Ecotourism has become a hot topic in the world of tourism. What is ecotourism? How has ecotourism affected the travel industry? Let’s each find and discuss an example of an ecotourism destination.
Week 7 discussion
Tourism Marketing and Research (graded)
In this weeks textbook readings and lecture, we take a closer look at tourism marketing. Marketing is very broad. Discuss unique aspects of marketing as related to tourism.
Tourisms Future (graded)
In your own personal opinion, what do you think the future of tourism is going to look like? Do you believe tourism around the world will continue to grow? What are some contributors to future tourism growth?
