ECOM 210 Fundamentals of E-Commerce Devry
Week 1
Week 1 DQ 1
Reread the Bejing 2008: A Digital Olympics case in Chapter 1 and discuss the following.
First, look at each business requirement and explain how the EC tools helped. After you have completed this, identify the B2C and B2B activities described in this case. Be sure to support your answer and use proper grammar in your posts.
Week 1 DQ 2
Reread the Craigslist case in Chapter 2 and identify the business model used by Craigslist. After identifying, visit craigslist.org and identify the social network and business network elements.
Week 2
Week 2 DQ 1
Reread the Walmart case in Chapter 3 and then compare walmart.com with amazon.com. What features do the sites have in common? Which are unique to walmart.com? To amazon.com?
Week 2 DQ 2
What are Amazon.coms critical success factors? Is its decision not to limit its sales to books, music, and movies, but to offer a much broader selection of items, a good marketing strategy? With the broader selection, do you think the company will dilute its brand or extend the value proposition to its customers?
Week 3
Week 3 DQ 1
Reread the Toyota Scion case in Chapter 4. Identify all advertising actions and relate them to the methods described in this chapter. Also, identify all activities that can be considered market research.
Week 3 DQ 2
In this thread, you will need to review websites and report your findings back to the class. First enter hotwire.com and espn.com, then identify all the advertising methods used on each site. Can you find those that are targeted advertisements? What revenue sources can you find on the ESPN site? (Try to find at least seven.)
Week 3 Assignment (You Decide)
ECOM 210 Week 3 You Decide Assignment (Online Advertising 2500+ Words)
Week 4
Week 4 DQ 1
We have discussed business to business in great detail this week. First, discuss B2B opportunities in social networking. Do you think this is an area that will see tremendous growth for companies; would you recommend that organizations pursue it in their marketing plans?
Week 4 DQ 2
Please reread the closing case, Social Networking Initiatives by the New Zealand Government. Given the richness of New Zealands offerings, do you believe that the portal style of e-government will disappear?
Week 4 Assignment:
ECOM 210 Week 4 Mini Research Paper (Rise and Fall of the early days of the World Wide Web
1600+ Words)
Week 5
Week 5 DQ 1
Enter linkedin.com and explore. Is this a site that you belong to? Have you used this site before to contact business colleagues? Why do you think the site is so successful?
Week 5 DQ 2
Which of the m-commerce limitations listed in this chapter do you think will have the biggest near-term negative impact on the growth of m-commence? Which will be minimized within five years? Which will not?
Week 5 Assignment:
ECOM 210 Week 5 You Decide Assignment (E-Commerce 2500+ Words)
Week 6
Week 6 DQ 1
Reread the UBS PaineWebber Case and answer the following: What might have been some red flags indicating that Duronio was a disgruntled employee? Would any of those red flags also indicate that he would sabotage the network for revenge?
Week 6 DQ 2
Reread the Freemiums in the Social Gaming World Case and answer the following: What does the term freemium refer to? Give some examples. Do you think this is a good model for other companies to follow?
Week 6 Assignments:
ECOM 210 Week 6 YouDecide Assignment (E-marketing and E-commerce Consultant 2500+ Words)
Week 7
Week 7 DQ 1
Compare and contrast setting up a traditional, brick-and-mortar business and an online business. Consider factors such as entrepreneurial skills, facilities and equipment, and business processes.
Week 7 DQ 2
A large company with a number of products wants to start selling on the Web. Should it use a merchant server or an EC application suite? Assuming it elects to use an EC application suite, how would you determine whether the company should outsource the site or run it in-house?
Week 8 Final Exam
DeVry ECOM 210 Week 8 FINAL EXAM
Question 1.1. (TCO 2) Mobile devices used in m-commerce include (Points : 5)
cell phones and smart phones.
PDAs.
portable computers.
All of the above
Question 2.2. (TCO 2) What is an example of mobile entertainment that you might utilize via your smartphone? (Points : 5)
Music and video
Mobile games
Mobile gambling
All of the above
Question 3.3. (TCO 2) Infrastructures that support mobile computing are (Points : 5)
mobile devices, network access points, and servers.
WAP gateways, GPS locators, and GPS satellites.
PDAs, smartphones, and PCs.
web servers, mobile devices, and microbrowsers.
Question 4.4. (TCO 3) Companies that have both a physical location and an online website are called (Points : 5)
brick-and-mortar retailers.
virtual or pure-play companies.
click-and-mortar retailers.
channel partners.
Question 5.5. (TCO 3) The ethical issue by collaborative filtering is (Points : 5)
spamming.
invasion of privacy.
theft of intellectual property.
security.
Question 6.6. (TCO 3) A company that creates and manages many-to-many markets is called a (Points : 5)
market maker.
transaction broker.
content disseminator.
viral marketer.
Question 7.7. (TCO 4) Access to a network should be based on (Points : 5)
the policy of least privilege, where access to network resources is blocked and permitted only when needed to conduct business.
the policy of acceptable use, where access is restricted by the firewall.
role-specific security protocols, where access is limited by a user’s level of trust.
the policy of need to know, where access by all nonemployees is blocked.
Question 8.8. (TCO 4) All of the following are characteristics of access control except (Points : 5)
access control determines which persons, programs, or machines can legitimately use a network resource and which resources he, she, or it can use.
access control lists (ACLs) define users’ rights, such as what they are allowed to read, view, write, print, copy, delete, execute, modify, or move.
all resources need to be considered together to identify the rights of users or categories of users.
after a user has been identified, the user must be authenticated.
Question 9.9. (TCO 4) Which of the following does not describe threats or attacks? (Points : 5)
Question 10.10. (TCO 4) All of the following are important security functions of proxy servers except (Points : 5)
Question 11.11. (TCO 5) Sears’s marketing strategy would best be described as (Points : 5)
Question 12.12. (TCO 5) The combination of the encrypted original message and the digital signature using the recipient’s public key is called (Points : 5)
Question 13.13. (TCO 5) Factors that come into play in determining whether a particular e-payment method achieves critical mass include all of the following except (Points : 5)
Question 14.14. (TCO 6) Which of the following is a private B2B e-marketplace? (Points : 5)
Question 15.15. (TCO 7) This is an exclusive right of the author or creator of artistic property to print, copy, sell, license, distribute, transform to another medium, translate, record, perform, or otherwise use it. (Points : 5)
Question 16.16. (TCO 8) To avoid getting inaccurate information from participants of online surveys, marketers learn about customers by observing their behavior using each of the following except (Points : 5)
1. (TCO 1) Compare and contrast Web 1.0 versus Web 2.0. (Points : 35)
2. (TCO 2) List and explain the major infrastructure elements and tools of e-supply chain management. (Points : 35)
3. (TCO 6) What are some service industries that utilize B2B; list at least three and then describe how they utilize this application. (Points : 35)
4. (TCO 6) Describe reverse-auction process and list the benefit of this process. (Points : 35)
5. (TCO 5) List at least three different B2C business models and briefly describe them. (Points : 35)
6. (TCO 6) Distinguish between organizational buyers and individual consumers. (Points : 35)
