Review the SBT Paper Assignment Rubric located in the “Start Here” section of the course for more information on grading criteria.
· .excelsior.edu/webapps/assignment/uploadAssignment?content_id=_1904951_1&course_id=_46636_1&assign_group_id=&mode=view”>M5A2 Case Analysis: Coca-Cola
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What evolving strategies does a global brand like Coca-Cola follow to sell products world-wide?
As the basis for the Case Study analysis:
1. Read Chapter 13-15 of the text.
2. Scan the.coca-cola.com/”>Coca-Cola [Video File] [01 Min 00 Sec] home page with a focus on their international operations.
3. Then study and reflect on the Case, “Coca-Cola,” on page 518 in Part 5 of the text.
From this real-world case analysis, analyze what international managers must consider and then act upon when selling their products in foreign markets. Although this case analysis covers consumer goods (in this case, beverages), the concepts learned apply equally to other types of commercial and industrial products.
For your Case Analysis, answer questions 1, 2, 3, and 4 at the end of the case.
When ready to turn-in your Case Analysis on Coca-Cola, please attach your Word file by clicking the Add Attachments button, and then the Submit button.
Review the SBT Case Analysis Rubric located in the “Start Here” section of the course for more information on grading criteria.
