Final paper – home taking exam.Part One – 2 Business letters (30 marks) 15 marks eachPart two – 2 questions 1 question (300 words – 20 marks) 2 question (600 words -50 marks)Let me know if Tutor Preeti is available because she did the same subject assignment earlier for me.and It was written according to guidelines.(( others info regarding assignment is in the attached files.Im also attaching one lecture which is about business letters and book name from which you have to use few references))
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- For the essay part of the exam (take home; upload to Dropbox); answer one of the For the essay part of the exam (take home; upload to Dropbox); answer one of the following questions. Your answer should be a minimum of two typed pages, double-spaced.
- Assume the role of Marketing Manager. Select a product (good or service) that is sold in the United States and has sales opportunities in a foreign market. Apply your critical thinking skills and the knowledge you have acquired throughout this course and address the following in your Final Paper: Describe the product you selected in terms of the four utilities of customer value. Identify the product’s target market at home and in your stated foreign market. Indicate the competition of the product category in both home and foreign markets. Explain how you would apply the segmentation, targeting, and positioning (STP) approach to market the product in the foreign market. Discuss the major environmental facts and trends in the foreign markets that might affect sales of the product. Explain how you would develop, execute and measure a campaign for this product considering the four p’s (product, price, promotion, and place). Discuss the U.S. and international ethical marketing considerations.
- Assignment: Brief 6: Flashy Flashers Purpose To assess your ability to apply the concepts from readings to a case situation. Action Items Read the Flashy Flashers case at the end of Chapter 16. Case Background: You are to take on the role of Kathryn Marley. You are to address your brief to the president of the company, Johnny Bennett. Download the 5-step critical-thinking decision-making matrix. Complete the questions concerning Step 1: Identify the problem(s) and uncertainties based on the assigned problem. CompleteStep 2: Obtaining Information on the matrix.Specifically, you are required to do A manual MRP explosion for the sidelamps and headlamps for the next 6 weeks (beginning with the current week). Assume that it is now the start of week 1. Fill in the planned order releases form provided in Table 16.15. It should show the planned order releases for all items for the next 6 weeks. Worksheets on the manual MRP explosion and list the actions that planners should consider this week to (1) release new orders, (2) expedite scheduled changes, and (3) delay a scheduled receipt's due date. Complete Step 3: Make predictions about the future on the matrix. Complete Step 4: Make decisions by choosing among the alternatives on the matrix. Review the Sample Business Brief and thegrading rubric for the assignment. Write aone-page analysisaccording to the Business Brief Guidelines.Complete sentences must be used (bullets not acceptable). Your analysis must be written using a concise writing style. Your brief should incorporate all of following instructions: An opening paragraph briefly introducing the case situation. Note: The first half of opening paragraph is to provide a synopsis of the company. The second half of the opening paragraph is state the problem (From Step 1 of the matrix). Analysis header – The analytical section should be based on your personal assessment of the situation. Develop your analysis by addressing the following points. The information for this section of brief should be derived from Steps 2 and 3 of the matrix. Analysis of the data derived when completing Step 2. Identification of the good and bad points of MRP implementation at Flashy Flashers. Conclusion header – This section should include your opinion based on your analysis of the case information and situation outcome. Your recommendation should address the following question and provide only key relevant information and logical discussion in support of your opinion: How can the resource planning process at Flashy Flashers be improved upon? (From Step 4 of the matrix) APA citation(s) and reference(s). Check your writing style by using theGrammarlyapp you downloaded. (See instructions under Week 1 Preparation.) Correct your business brief as needed. Submit your business brief toturnitin.com. Read the Originality Report you receive from turnitin.com and make any modifications as needed to your business brief. This may include adding proper citations or better paraphrasing. Attach the appendices to your paper: Appendix A containing the data information from Step 2. Appendix B containing the completed decision-making matrix. Appendix C containing the grading rubric for the assignment.
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