1. Imagine that you are the liaison between the decision makers and the followers and that your role is to communicate potential personnel change initiatives. Using the communication strategies found in the text, what actions will you take to format the conversation with employees regarding the restructuring process? 2. There are specific qualities required to successfully communicate change initiatives within an organization. Drawing from this week’s lecture and readings, discuss some of the most important leadership skills required to develop employee ownership and acceptance of change initiatives within an organization. Minimum 200 words for both questions

One of the essential tasks of an organization’s leadership is to lead organizations in a way that ensures that the entire organization is committed to the change and that support mechanisms are in place to sustain change. Research several online industries that are currently stressed by changing marketplaces and demographics: the newspaper and publishing Industries, entertainment media outlets (e.g., Blockbuster Video), brick and mortar retail (e.g., Sears), and even campus bookstores.

1. Choose an organization within one of the industries listed above, or one of your own choosing that is currently impacted by a changing marketplace.

2. How would you apply Kotter’s eights steps toward leading change within that organization?

3. Provide examples of the desired outcomes and support mechanisms you would utilize.

Analyze several of your peers’ posts. Let at least two of your peers know how their chosen approach would be useful in your scenario as well. Suggest any approaches you have found that may be helpful in their environment