Select a sport marketing related article and write a critique on how marketing concepts are used to promote or sell the sport product(s).
Select one current (not more than 12 months old) sport marketing related article (not less than 1,500 words). Submit a copy of the original article (e.g., in pdf format) or a link to the article together with a critique (2-3 pages, 750 words minimum in Microsoft Word format) based on the marketing concepts or theories in the textbook and/or that have been learned from the lectures or course materials.
Articles pertinent to sport marketing issues can be found in many newspapers and journals (e.g., Street & Smiths SportsBusiness Journal, Sport Marketing Quarterly, Wall Street Journal, USA today, Marketing News, Team Marketing Report, Ad Week, etc.) and the news agencies on the internet (e.g., LexisNexis). Your critique should include a reference page in APA format (i.e., your selected article and other references you have been used in your critique). Read also “Written Assignment Format” as well as “APA Format” and follow the instructions closely so that points will not be deducted from your assignment.
Save your file as MS WORD document and submit it as an attachmen
