BUS 599 WK 6 Assignment 2 – Executing Strategies in a Global Environment
Review Case 7 “The Evolution of the Small Package Express Delivery Industry, 1973 – 2010”, located in the textbook to complete this assignment.
Write a five to seven (5-7) page paper in which you:
1. Analyze Federal Expresss value creation frontier, and determine which of the four building blocks of competitive advantage the company needs in order to continue to maintain above-average profitability. Provide a rationale to support the response.
2. Determine the main aspect of product differentiation and capacity control that Federal Express could use in order to maintain an edge over its rivals. Justify the response.
3. Assess the efficiency of Federal Expresss current business model, and recommend one (1) new business-level strategy that gives the company a competitive advantage over its rivals. Provide a rationale for the recommendation.
