Strayer New HSA305 Assignment 2: Competition, Marketing Mix, and Pricing

HSA 305 Week 8 Assignment 2: Competition, Marketing Mix, and Pricing

For this assignment, use the same health care provider as in Assignment 1.

Write a four to six (4-6) page paper in which you:

1. Determine the key characteristics of the users of the products and/or services of the health care provider you selected.
2. Analyze the competitive environment of the health care provider you selected and recommend a course of action for strategic marketing success.

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Strayer HSA305 WK 8 Assignment 2 – Competition, Marketing Mix, and Pricing
Competition, Marketing Mix, and Pricing
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Strayer HSA305 WK 4 Assignment 1 – Marketing and the Health Care System
Strayer New HSA305 Assignment 1: Marketing and the Health Care System
Career Connection: Integrated Marketing Communication and Marketing Mix
Assume the role of Marketing Manager. Select a product (good or service) that is sold in the United States and has sales opportunities in a foreign market. Apply your critical thinking skills and the knowledge you have acquired throughout this course and address the following in your Final Paper: Describe the product you selected in terms of the four utilities of customer value. Identify the product’s target market at home and in your stated foreign market. Indicate the competition of the product category in both home and foreign markets. Explain how you would apply the segmentation, targeting, and positioning (STP) approach to market the product in the foreign market. Discuss the major environmental facts and trends in the foreign markets that might affect sales of the product. Explain how you would develop, execute and measure a campaign for this product considering the four p’s (product, price, promotion, and place). Discuss the U.S. and international ethical marketing considerations.
Argue the marketing functions of product, pricing, distribution, and marketing communication in an international scope