You have been designated as Director of Media Relations during a disaster scenario. Describe the steps you would take to establish an effective media relations capability. What are the critical success factors that, if achieved, would indicate a successful media relations campaign?
A member of your response team has been chosen to manage the project of establishing communication channels
(a) within the response team
(b) between the response team and external parties such as FEMA.
What advice would you provide to your team member?
Answer these questions in a memo of 5-7 pages, double-spaced, 12 point, Times New Roman.
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- n the article “Managing Strategy in Turbulent Times”, Perrott says, “Over time, a business needs to manage a balance between conditions of the environment, its strategy to develop opportunities and threats and its capability to implement such strategies.” A consumer products company wants to use Perrott’s framework to analyze possible strategic gaps and capability gaps as it seeks to bring a new line of environmentally friendly cleaning products to market. In a minimum of 300 words, discuss at least three external environmental factors the company must analyze to ensure that strategies will lead to success for this new venture. Why are these factors important in this situation? Describe at least three internal capabilities that the company must develop as it seeks to come to market with these new consumer products. Guided Response: Review the discussion board posts of your classmates. Note their descriptions of the external and internal factors. Respond to at least two of your classmates. Comment on the differences you discover between your lists and those of your classmates. How did the differences expand your knowledge of external and internal factors in strategy management?
- It is late June, and Sandra Huchim, head of operations at Mintendo, and Bill Smith, head of salesof We “R” Toys, are about to get together to discuss production and marketing plans for the next6 months. Mintendo is the manufacturer of the popular Game Girl handheld electronic game that is sold exclusively through We “R” Toys retail stores. The second half of the year is critical toGame Girl’s success, because a majority of its sales occur during the holiday shopping period.Sandra is worried about the impact that the upcoming holiday surge in demand will have on herproduction line. Costs to subcontract assembly of the Game Girls are expected to increase, andshe has been trying to keep costs down, given that her bonus depends on the level of productioncosts.Bill is worried about competing toy stores gaining share in the handheld electronic game marketduring the Christmas buying season. He has seen many companies lose their share by failing tokeep prices in line with the performance of their products. He would like to maximize the GameGirl market share in the handheld electronic game market.Both Sandra’s and Bill’s teams produce a joint forecast of demand over the next six months, asshown in Table 9-7.We “R” Toys sells Game Girls for $50 apiece. At the end of June, the company has an inventoryof 50,000 Game Girls. Capacity of the production facility is set purely by the number of workersassembling the Game Girls. At the end of June, the company has a workforce of 300 employees,each of whom works 8 hours of regular time at $15/hour for 20 days each month. Work rulesrequire that no employee work more than 40 hours of overtime per month. The various costs areshown in Table 9-8.Sandra, concerned about controlling costs during the periods of surging demand over theholidays, proposes to Bill that the price be lowered by $5 for the month of September. Thiswould likely increase September’s demand by 50 percent due to new customers being attractedto Game Girl. In addition, 30 percent of each of the following two months of demand wouldoccur in September as forward buys. She believes strongly that this leveling of demand will helpthe company.Bill counters with the idea of offering the same promotion in November, during the heart of thebuying season. In this case, the promotion increases November’s demand by 50 percent, owingto new customers being attracted to Game Girl. Additionally, 30 percent of December’s demandwould occur in November as forward buying. Bill wants to increase revenue and sees no betterway to do this than to offer a promotion during the peak season.a. Which option delivers the maximum profit for the supply chain: Sandra’s plan, Bill’splan, or no promotion plan at all?b. How does the answer change if a discount of $10 must be given to reach the samelevel of impact that the $5 discount received?c. Suppose Sandra’s fears about increasing outsourcing costs come to fruition and thecost rises to $22/unit for subcontracting. Does this change the decision when thediscount is $5? need to be able to explain how i got the answer not necessary to show all work but this one is giving me fits.
- Assume the role of Marketing Manager. Select a product (good or service) that is sold in the United States and has sales opportunities in a foreign market. Apply your critical thinking skills and the knowledge you have acquired throughout this course and address the following in your Final Paper: Describe the product you selected in terms of the four utilities of customer value. Identify the product’s target market at home and in your stated foreign market. Indicate the competition of the product category in both home and foreign markets. Explain how you would apply the segmentation, targeting, and positioning (STP) approach to market the product in the foreign market. Discuss the major environmental facts and trends in the foreign markets that might affect sales of the product. Explain how you would develop, execute and measure a campaign for this product considering the four p’s (product, price, promotion, and place). Discuss the U.S. and international ethical marketing considerations.
- Discuss the importance of American industry in U.S. military success during Worl Discuss the importance of American industry in U.S. military success during World War II.
- Based on the organization you selected, coca cola, this write a financial plan of 350-500 words, plus spreadsheet(s) that addresses the following (guidelines): Using Excel, create a 3-year pro forma income statement for your organization or product/service. What will be your financial break-even point? If you require investment capital, identify possible sources (friends, family, banks, USSBA, etc.). How will you use financial information to help you craft your business strategy? What key financial ratio will you be using to measure the performance of your organization to determine success? Use Microsoft Excel for all computations where applicable. Ensure that the Excel file includes the associated cell computations in order to receive full credit. Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required. You are not required to submit this assignment to Turnitin, unless otherwise directed by your instructor. If so directed, refer to the Student Success Center for directions. Only Word documents can be submitted to Turnitin
- Briefly describe what took place during the political movement known as the Arab Spring and indicate which countries were affected.
- Biddle and Hamermesh (1990) built a multiple regression model to study the tradeoff between time spent in sleeping and working and to look at other factors affecting sleep: Sleep = β0 + β1 totwrk + β2 educ + β3 age + ε where sleep and totwrk (total work) are measured in minutes per week and educ and age are measured in years. Suppose the following equation is estimated: Sleep = 3500 – 0.15 totwrk – 11.20 educ + 2.29 age + ε Discuss what would happen to someone’s sleep if they choose to work more. Analyze whether the factors of totwrk, educ, and age are enough factors to explain the variation in sleep. Explain which additional factors should be explored in order to explain the variation in sleep. Provide your reasoning.
- The purpose of the Final Paper is for you to culminate the learning achieved in the course by describing your understanding and application of knowledge in the field of employee training through the analysis of a scenario related to the creation of a training course.