Conduct in-depth research on the topic using, at least, two primary sources, outside of the course textbook, as references. Compose your Case Study assignment deliverable as a scholarly paper. Use Microsoft Word® to compose your data and include a Title Page, Header, in-text citations (as appropriate), and a Reference Table. The body of the paper should be two-three pages of double-spaced text in length.
Use APA Style to cite and reference any data “borrowed” from sources.
Case Study
Businesses are always striving to “win,” as the course textbook points out in Chapter 1. One highly competitive marketplace is that of the commercial airline industry.
Written Assignment: Choose a Part 121 air carrier (such as American, Delta, Southwest, etc.) and provide data that shows how that enterprise has successfully employed competitive advantage obtained through the utilization of information technology to win and keep loyal customers or operate more efficiently in the reservations, maintenance, or operations departments. You may provide a historical example that would be found going back several decades. Learning from the past is a great way to succeed in the future.
