Papers must be a minimum of 3,000 words
Follow APA standards for formatting, citations, and reference page.
Even though this is not a scientific-type writing assignment, and is mostly creative in nature, references are required.
The final project should contain at least 6 authoritative, outside references (anonymous authors or web pages are not acceptable).
All DeVry University policies are in effect, including the plagiarism policy.
Any questions about this paper may be discussed in the weekly Q&A forum.
The course project is worth a total of190 points, which is submitted in two assignments.
Event DraftBudget, 45 points (week 3)
Final Project, 145 points (week 7)
Papers will be graded on quality of research topic, documentation and formatting, organization and cohesiveness, editing, and most importantly, the quality of the content.
Project Information
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Over the next 7 weeks, you will be building your Course Project. This should be an original event created for this class; do not use an event that you may have previously planned. The Course Project will be your own event, to include key theoretical elements from this course. In general, you want to focus on an event that’s big enough to be detailed properly and small enough to be completed within 7 weeks! In other words, do not choose the Olympics (too big) or your company’s annual Christmas Party (too small)!
You are the Event Leader and planner of your event, and your course project should encompass the following items in the following sequence (use this as an outline for your project).
Title page
Table of content
Introduction
Expectations of the event planners, client, attendees, and other stakeholders. What are their goals? Then, review how you will meet those goals.
Describe the concept and theme that you have selected based on the stakeholders expectations. Present any background or facts that will enable the reader to clearly understand the issues. Explain why you chose that concept and theme, and how it supports the goals of the event. Include the number of attendees, exhibitors (if any), location, date, staff, and any sub-events, as appropriate.
Prepare the eventbudgetand describe how you will realistically acquire needed funds (if through sponsorship, attendance, etc). Also include if this is a for-profit, break-even, or not-for-profit event.
Review the contracts, permits, and ethical issues you may encounter. Explain any potential legal implications.
Choose a location for this event. Research the Internet for various possibilities. Give a brief analysis and description of the location. Include a detailed description of décor, furniture, fixtures, or any special requirements.
Describe how you will set this event. Include a timeline, which works backwards from the start time detailing the load-in factors and set-up times.
Explain how you plan to market the event. How would you create interest with the potential attendees of the event? What type of pre-event communications might be used to motivate the guests or attendees?
How will your guests or attendees be arriving? How are they traveling to the event? How will they be greeted when they arrive to the event site?
Describe the event atmosphere and physical environment at the event site. Explain the venue at the event site.
Describe your plan for any food or beverages served at the event: menu, serving style. Explain how the menu and serving style correlate with the concept and theme of the event.
Describe your plan for activities at the event. Thoroughly explain the activities and what you require for this event. What type of entertainment will you have? An event is like a theatrical play; it has a plot, message, and characters (event components).
When an event is over, all that is left are memories. What amenities might you give to your guests; a giveaway that will provide a tangible memory?
Review the vendors you will be using to handle aspects of your event (such as catering).
Detail technology you will be using — audio/visual, interactive, communications, or other special technology required for your event.
Review safety and security policies, and procedures you would incorporate into the event.
What accommodations do you need for special needs of your guests?
Detail how you would manage the cleaning and breakdown of the event.
Include a summary and/or conclusion for your project.
Include a reference page.
Milestones (See Syllabus for Due Dates)
Week 2(not graded, but required):In the discussion topic Final Course Project Topic, post your suggested event. Please provide the name of the event and a review of your concept and theme.
As you consider your course project, you should think about what types of events that interest you the most and events with which you have the most experience. For example, if you attended a large number of trade shows, you might want to develop a trade show concept, or you may have enjoyed social events like weddings or alumni meetings. Ask yourself: what event concepts do I feel most comfortable in developing? The answer is probably a good place to start in developing your concept.
Week 3:Prepare a rough draft of your event project (45 points). Thebudgetmust match the event plan you are considering. Thebudgetwill include the necessary labor and materials to run and manage your event. Include total costs for the event and revenue required to support the event with expected profits. The use of the budgetary form provided in Doc Sharing will assist you in covering the eventbudgetrequirements.
Week 7:Final paper is due (145 points). The Course Project will be your own event, to include key theoretical elements from this course. In general, you want to focus on an event that is big enough to be detailed properly and small enough to be completed within 7 weeks.
Grading Rubrics
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The course project is worth a total of 190 points, which is submitted in two assignments.
Assignments
Points
EventBudgetDraft (Week 3)
45
Final Project, 145 points (week 7)
145
The EventBudgetDraft grading rubric
The eventbudgetdraft must be completed in full for your event. Thebudgetmust match the event plan you are considering.
Briefly discuss the theme of the event you selected.
Thebudgetwill include the necessary labor and materials to run manage your event
Total costs for the event
Revenue required to support the event
Your expected profits
The use of the budgetary form provided will assist you in covering the requirements of preparing your eventbudget.
The Final Project grading rubric
Category
Points
%
Description
Documentation and Formatting
15
10%
Completion of entire paper to include and address all topic sections within the Project. Please see the list of requirements in the outline in the Course Project Tab in the Course Home.
Organization and Cohesiveness
15
10%
A quality Project will include an introduction based upon a well formed project statement. The logical order of the content will be derived from the project statement. The content will be properly subdivided into sections derived from the outline. In a quality Project, the conclusion will summarize the previously presented content, and will complement the thesis statement from the introduction.
Editing
15
10%
A quality Project will be free of any spelling, punctuation, or grammatical errors. Sentences and paragraphs will be clear, concise, and factually correct.
Content
100
69%
A quality Project will have significant scope and depth of research to support any statements. Relevant illustration or examples are encouraged. A quality Project will employ the sound use of reasoning and logic to reinforce conclusions. It is required that each topic listed in the outline requirements in the Course Project Tab in the Course Home must be adequately covered with good content and quality.
Total
145
100%
A Quality Project will meet or exceed all the above requirements.
Best Practices
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Table of Content- List the main sections and the pages in which they are located. Illustrations should be included separately.
Introduction -This introduces the content of your paper to include why the subject is important, previews main ideas in the order in which they will be covered, questions that will be asked and answered, and establishes a tone for the document. An introduction also provides a reason for the audience to read the paper.
Body of Your Report- Use a title with the name of your project; for example: The Development of Hotel X – A World Class Resort. Then, break out the main ideas. State the main ideas, state major points in each idea, provide evidence. Show some type of division like headings for separate sections. You would include the information you found during your research and investigation. Follow the outlined provided above.
Conclusion- An effective conclusion summarizes the main ideas and supports major points from the paper. Minor details are left out. Summarize the benefits of the ideas and how they affect the tourism industry.
References- APA format.
Tips on Preparing an Academic Paper
Apply a three-step process of writing: Plan, Write, and Complete.
Prepare an outline of your research paper before you go forward (one is provided above).
Complete a first draft, and then go back to edit, evaluate, and make required changes.
Use visual communication to further clarify and support the written part of your report. You could use example graphs, diagrams, photographs, flowcharts, maps, drawings, animation, video clips, pictograms, tables, and Gantt charts. Remember, these items should enhance a paper vs. dominate.
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