Please complete the You Decide case study assignment, Trials of the Trade Show, and answer the case questions.
YOU DECIDE
Scenario, Your Role, Key Players
You Decide
Scenario
Legal, Ethical, and Risk Management
Your Role
What is Your Role in this scenario?
Key Players
Learn more about what the Key Players have to do with this scenario?
Assignment
What would you do to resolve this scenario?
Scenario
You are standing by the loading dock with sweat dripping down your brow. As dozens of trucks and other vehicles line up for what seems like miles in the distance. As the sun continued to beat down on the loading dock, the union representatives begin to exchange words with you about who has had the jurisdiction of work. Finally, you glanced at your watch and realized that the loads-in for the event was running two hours behind schedule, thus incurring thousands of dollars in overtime charges. And this was only the beginning of trials for the trade show. Once the doors to the exhibition opened, hundreds of buyers streamed in and promptly clogged the aisles on one side of the exhibit floor. For nearly four hours, buyers virtually ignored exhibitors on the other side of the exhibit floor. A few minutes after the exhibition began. Several exhibitors complained to you that the other exhibitors were playing loud music and stepping into the aisles to bring people into their booths.
Exhibition Manager
Assignment
Given the scenario, your role and the information provided by the key players involved, it is time for you to make a decision.
If you are finished reviewing this scenario, close this window and return to this Week’s You Decide tab, in eCollege, to complete the activity for this scenario.
You can return and review this scenario again at any time.
YOU DECIDE
Activity
You decide:
What should be included in the exhibitor’s policies, procedures, and practices, and regulations?
How do you design the exhibit floor to avoid crowding, gridlock, and other crowd control issues?
What do you do if an exhibitor violates regulations?
How do you communicate effectively with union workers?
What are some creative solutions to ensure that buyers visit underutilized areas of the exhibit area?
Note to the student: You are being graded on your demonstration of reasoning, critical thinking, and analytical abilities in applying what you are learning about market research. If you use your text or outside sources of information, please provide in-text citations and references using APA or MLA formatting
