MKT 500 Assignment 3 Branding, Pricing, and Distribution
Continuing to build your marketing plan, this assignment focuses on branding, pricing, and distribution of your product and service.
Write a four to five (4-5) page paper in which you:
Create the domestic and global product branding strategy. Determine and detail the optimum pricing strategy. Examine how your pricing strategy supports your branding strategy. Prepare a distribution channel analysis identifying the wholesaler, distributor, and retailer relationships (include any e-Commerce as well). Discuss whether a push or pull strategy will be used, justify your rationale. Discuss how the distribution strategy fits the product / service, target market, and overall marketing strategy for the company Support your marketing plan with at least two (2) reference sources that discuss the nature of the assignment
