Marketing Essay 2
Use of Social Media Marketing to write the Company Under Armour.
1-2 pages.
Note, you should choose a topic that is a good fit for your company (something that they focus on) and tie this back to course material.
The textbook for dropbox: https://www.dropbox.com/s/wz75bgnn4kcwn6b/MKT%20TEXTBOOK.rar?dl=0
Due: after 1 hours.
Also read:
- Obtain Under Armour's 2009 10-K through the "Investor Relations
- What to expect from the benefit package that Under Armour offers
- Assignment: Brief 6: Flashy Flashers Purpose To assess your ability to apply the concepts from readings to a case situation. Action Items Read the Flashy Flashers case at the end of Chapter 16. Case Background: You are to take on the role of Kathryn Marley. You are to address your brief to the president of the company, Johnny Bennett. Download the 5-step critical-thinking decision-making matrix. Complete the questions concerning Step 1: Identify the problem(s) and uncertainties based on the assigned problem. CompleteStep 2: Obtaining Information on the matrix.Specifically, you are required to do A manual MRP explosion for the sidelamps and headlamps for the next 6 weeks (beginning with the current week). Assume that it is now the start of week 1. Fill in the planned order releases form provided in Table 16.15. It should show the planned order releases for all items for the next 6 weeks. Worksheets on the manual MRP explosion and list the actions that planners should consider this week to (1) release new orders, (2) expedite scheduled changes, and (3) delay a scheduled receipt's due date. Complete Step 3: Make predictions about the future on the matrix. Complete Step 4: Make decisions by choosing among the alternatives on the matrix. Review the Sample Business Brief and thegrading rubric for the assignment. Write aone-page analysisaccording to the Business Brief Guidelines.Complete sentences must be used (bullets not acceptable). Your analysis must be written using a concise writing style. Your brief should incorporate all of following instructions: An opening paragraph briefly introducing the case situation. Note: The first half of opening paragraph is to provide a synopsis of the company. The second half of the opening paragraph is state the problem (From Step 1 of the matrix). Analysis header – The analytical section should be based on your personal assessment of the situation. Develop your analysis by addressing the following points. The information for this section of brief should be derived from Steps 2 and 3 of the matrix. Analysis of the data derived when completing Step 2. Identification of the good and bad points of MRP implementation at Flashy Flashers. Conclusion header – This section should include your opinion based on your analysis of the case information and situation outcome. Your recommendation should address the following question and provide only key relevant information and logical discussion in support of your opinion: How can the resource planning process at Flashy Flashers be improved upon? (From Step 4 of the matrix) APA citation(s) and reference(s). Check your writing style by using theGrammarlyapp you downloaded. (See instructions under Week 1 Preparation.) Correct your business brief as needed. Submit your business brief toturnitin.com. Read the Originality Report you receive from turnitin.com and make any modifications as needed to your business brief. This may include adding proper citations or better paraphrasing. Attach the appendices to your paper: Appendix A containing the data information from Step 2. Appendix B containing the completed decision-making matrix. Appendix C containing the grading rubric for the assignment.
- The Power of Social Media Analytics, and “Winning Social Media Strategies for Public Relations.
- You have been designated as Director of Media Relations during a disaster scenario. Describe the steps you would take to establish an effective media relations capability. What are the critical success factors that, if achieved, would indicate a successful media relations campaign?
- The Plan Comes Together Not all of the elements of the situation analysis can be accounted for during the strategy development process. Presentation Script Throughout the class, you have analyzed many aspects of your company. Now you will put it all together in a presentation format. Your presentation will provide a comprehensive look at the marketing plan for your company's product. You are permitted to use sections from earlier assignments in the course to develop the presentation. Include the following: Create a script to accompany the presentation. It should be informative and targeted to a professional clientele. This part of the Individual Project should be at least 2–3 pages in length (single-spaced). PowerPoint Presentation Complete the following: Create a professional PowerPoint slideshow. You will be assessed on the design of the presentation (including colors, backgrounds, professionalism, font, and graphics). Optional content includes sound, videos, and animation. Write a script in a Word document This part of the Individual Project should be at least 12 slides (body of presentation). Please submit your assignment. Two files will need to be uploaded.
- The Sociology of Mass Media and Social Media – Paper
- The Sociology of Mass Media and Social Media Essay