Resources: The Class Home page, Internet, University Library
Complete the simulation Applying Branding Techniques.
Write a 1,050- to 1,450-word summary in which you briefly describe the following for each of the three major phases in the simulation:
The situation
Your recommended solutions, including why
Your results
Summarize the different product and brand management concepts addressed in this simulation by answering the following questions:
What do you think might make the brand that you developed in the simulation stand out from other similar brands?
What attributes do you immediately associate with this brand?
How might the process in the simulation be different if you were developing a brand for a service rather than a tangible product?
Format your paper consistent with APA guidelines.
