ASHFORD BUS 352 Week 2 – Discussion Questions and Assignment
DQ 1 – E-Tailing Business Models:
Discuss the advantages of established click-and-mortar companies such as Walmart over pure-play e-tailers such as Amazon.com. Conversely, what are the disadvantages of click-and-brick retailers as compared with pure-play e-tailers? Explain your answer in 200 words. Respond to at least two of your fellow students postings.
DQ 2 – Customer Decision Process
For an online purchase, go through a sample customer decision process. Explain the points in the process where the vendor has an opportunity to add value. Be sure to answer the following questions:
a. How does value vary for a large purchase versus a smaller one?
b. Does adding value always cost money?
Explain your answer in 200 words. Respond to at least two of your fellow students postings.
Assignment: Social Business Networking and E-Commerce
Select one of the social networking sites for business professionals listed in Insights and Additions box 3.2 in Chapter 3 of your text. Discuss why you believe it has been successful in creating community. Also include the characteristics of the specific community; how community participants benefit from interactions; and why participants are motivated to join. Be sure to give examples of what makes the community strong and explain at least three e-commerce concepts in detail that the site implements and why they form an integral part of the site. Follow APA formatting style. Answer these questions in a three to four page paper.
