BUS 352 Week 5 – Discussion Questions & Final Paper
Week 5 DQ 1: Payment Online
Discuss the difference between accepting a payment online versus in person and describe some of the problems associated with online payments from the vendor and customer points of view. Be sure to answer the following questions:
a. How do you believe payment system benefits, complications, and complexity can help or hinder new online business owners from establishing a business online? Compare and contrast new owner scenarios with large and established businesses.
b. How do you believe customers view online payment systems?
Explain your answer in 200 words. Respond to at least two of your fellow students postings.
Week 5 DQ 2: Copyright Issues
Read the Closing Case in Chapter 11, Why is Disney Funding Chinese Pirates? Give a reasoned answer to why Disney might be investing in 56.com instead of fighting with this popular Chinese file-sharing website. The post should be a minimum of 200 words. Respond to at least two of your fellow students postings.
Week 5 Final Paper
The final 6 to 8 page paper will demonstrate comprehensive understanding of the course topics and concepts. The title of the paper will be An e-Business analysis of _____________. The blank will be filled in with the name of a company you select that is doing business online. It can be a traditional brick-and-mortar company, or one that is completely online. The company can be in any of the four categories of e-commerce. The goal in writing the final paper is to demonstrate an ability to analyze a company based on the concepts presented in this course. The paper will discuss the following issues:
1. Overview/Executive Summary (written last; summarizes key points).
2. Company history and background, including stage in the company life cycle.
3. The need(s) the company addresses and the customers it pursues.
4. The role of the Internet in strategy (business strategy, IS Strategy, ICT Strategy, and EC Strategy). Also address the knowledge management strategies the company uses.
5. EC Metrics the company employs.
6. The online user types for this company and the e-commerce considerations.
7. The impact of Internet regulation.
8. EC Security the company uses.
9. Competitive advantage technology can provide this company.
10. Barriers to Global e-commerce.
